Organic Is Not Enough

To all you "cheapskate" ;) webmasters out there who are only relying on free organic traffic.
I can see why, but mind you - If you are only doing organic you are not utilizing the full potential of your niche. Someone will eventuelly come along and buy their way into your spot. If you want to protect and develop your turf you better pull out that credit card, head over to AdWords and start buying traffic.