AdWords – AdSense Best Practises II

More experiences from AdWords and AdSense for good measure:

AdWords
- It is about having an ad that fits into the mindset of the searchers.
- If you need to set up a new domain and website just to fit into the mindset of the searchers.
If people are searching for "49ers coffee mug", your "healthycoffie.com" domain name might just not cut it. You might need a different domain name like "custommugs.com" or "sporsmugs.com" just to get the click at all.
- Small improvements in click through rates can result in huge price drops.
- Test test test - you can not tell what works or not unless you test it.
- Lists are a given, people love lists.

AdSense
- Beware of smart pricing, keep to good quality.
- Smart pricing can easily lead to a race to bottom prices.
- Keep a log of the changes you make, otherwise you will not be able to know what works.