A few AdWords - AdSense tips
- Have a second look at any old campaigns you may have. Your old stats may allow you to do things that a new campaign cant. Especially pricing stats can be valuable as initial keyword prices are going up.
- Rethink old campaigns, can they be relaunched with a different business model? Can you put ads on the landing page and monetize the traffic differently?
- Content network ad campaigns will usually grow over time. Set it up with a price per click you can live with and see the number of clicks grow by 2-5% per week.
- Be creative in monetizing traffic. There are ALWAYS more ways that you have utilized.
- Be careful to create good initial statistics. The first few clicks can set your entire campaign settings in AdWords. Launch campaigns when you know the click through rate will be high. Make sure the click through rate is high.
- Google works on Pacific Time. Your first clicks of the day, Pacific Time are virgin. They can set you up for the rest of the day.
- Tech savy users click few ads. Less sophisticated users will click more ads. Google users click few ads, Yahoo users a bit more, Live.com a bit more again etc. European users click more than American users. Young click less than old users etc. Targeting non-sophisticated audiences can work.
- Click fraud kicks in once you start bidding about 5 cent or more per click. Under that there is less fraud as the fraudsters make less per click.
- Traffic, clicks CPC and IPC (Income Per Click) will vary significantly. You should expect a variation of more than 50% on both AdSense and AdWords so when they are seen in total your variation can be 100% or more.
- Diversify Diversify Diversify
Many sites
Many sources of income
Many business models
Many traffic sources
At least two independent hosting providers
Domains separate from hosting provider
Domains with at least two different providers
Backup
Off site backup
Contingency plans for everything
Etc. Be paranoid.
- Buy traffic, if you only rely on organic traffic you are not using your full potential.
- Rethink old campaigns, can they be relaunched with a different business model? Can you put ads on the landing page and monetize the traffic differently?
- Content network ad campaigns will usually grow over time. Set it up with a price per click you can live with and see the number of clicks grow by 2-5% per week.
- Be creative in monetizing traffic. There are ALWAYS more ways that you have utilized.
- Be careful to create good initial statistics. The first few clicks can set your entire campaign settings in AdWords. Launch campaigns when you know the click through rate will be high. Make sure the click through rate is high.
- Google works on Pacific Time. Your first clicks of the day, Pacific Time are virgin. They can set you up for the rest of the day.
- Tech savy users click few ads. Less sophisticated users will click more ads. Google users click few ads, Yahoo users a bit more, Live.com a bit more again etc. European users click more than American users. Young click less than old users etc. Targeting non-sophisticated audiences can work.
- Click fraud kicks in once you start bidding about 5 cent or more per click. Under that there is less fraud as the fraudsters make less per click.
- Traffic, clicks CPC and IPC (Income Per Click) will vary significantly. You should expect a variation of more than 50% on both AdSense and AdWords so when they are seen in total your variation can be 100% or more.
- Diversify Diversify Diversify
Many sites
Many sources of income
Many business models
Many traffic sources
At least two independent hosting providers
Domains separate from hosting provider
Domains with at least two different providers
Backup
Off site backup
Contingency plans for everything
Etc. Be paranoid.
- Buy traffic, if you only rely on organic traffic you are not using your full potential.
posted by Hans Jørgen Lysglimt at 12:44 AM
1 Comments:
Testade du själv för att komma fram till att de första klicken via Pacific Time är så viktiga, eller har du läst det via någon annan källa?
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