Thursday, February 01, 2007

AdWords Copywriting

A little copywriting tips I have carved out:

Cood copywriting is about beeing in a specific mindset. This mindset can be extrememely hard to get into and can be extremely valuable. Mindset combined with intensive split testing is the key to success.

- Try beeing a bit vague, highly specific (as allways) but vauge at the same time. Sounds contradictory, but watch this:

5 Step Solution
Instant Easy Fix
Fully Customizable
Www.Site.Com

The above ad could work for many different things. It claims to be highly specific, but it is vague about what it is specific about. This arises curiosity, people think "this *could* be excactly what I am looking for".

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